Kirk MacDonald
Kirk MacDonald

Brain Trust members Michael Cooke, Patrick Keaney and Kirk MacDonald met with participants of the WAN-IFRA Executive Twinning Programme during the World Newspaper Congress and World Editors Forum in Turin, Italy in June. Cooke, Keaney and MacDonald conducted on-the-spot clinics with senior executives from Botswana, Egypt, Myanmar, Malawi, Uganda, and Zambia to discuss topics such as boosting Sunday circulation, SEO and revenue generating strategies for digital properties, print supply issues, and more.