Executive Vice President, Chief Digital Officer, JP/Politikens Hus A/S

Core areas of expertise: Digital transformation and growth, digital strategy and business models

Søren works with digital transformation and growth at JP/Politikens Hus – one of Denmark’s leading media companies in print, digital and mobile publications. Focusing on converting the traditional business to digital business the work covers mobile, web-tv, digital subscriptions, the interaction with social media, browser and application products and further development of the Group’s data project.
Prior to the current role Søren was the digital director, development director and digital editor of Ekstra Bladet, the largest Danish daily on paper and internet combined.
Søren has been the chairman of Digitale Publicister (The former Danish interest group of digital publicists) and have been participating in the WAN-Ifra executive programs since 2011.