ASSEM EL BASSAL, General Manager, Masrawy al Youm ASSEM EL BASSAL

General Manager, Masrawy Linkonline

Core areas of expertise: Content Sales and aggregation; online and offline media; VAS; telecommunication and IT solutions; media management including TV, radio, digital and print; marketing and branding; e- commerce; mobile solutions; product development; establishing start-ups; and partner management

Assem is an experienced Business Manager with a consistent track record of successfully, employing best business practices that improve efficiency, and reduce operating costs, whilst increasing productivity all to tight time scales and within budget. Having a professional attitude and an ability to be flexible and handle change in a positive manner, Possessing excellent communication, leadership and organizational skills, Cross-Functional Leadership, General Management, Strategy development and implementation.